Hey, I am not cheap! I figure, spark is spark. If I sensed a big improvement, or even a measureable one between 2.00 plugs and 15.00 dollar plugs I would be all over the 15.00 dollar ones. I think the problem with our plugs is they foul more often due to the conditions, old gas, stored gas, variable quality of gas etc. etc. I have had both plugs in both boats and quite frankly cannot tell the difference. Cheaper plugs means more $$ for variable quality gas!